Most Influenced People in My Life Essay

In China, people always say, â€Å"If three people are walking together, at least one is good enough to be another’s teacher†, which means you will always be influenced by someone else in your life. For me, many people have affected me, such as my grandmother, my father, and my high school physics teacher. Each of them has some talents and characters that I really want to learn. I admire my father’s great enterprise and noble spirit. His strong spirit always influences me when I face challenges or make big decisions. My grandmother’s thoughtfulness teaches me how to take care of myself well when I am alone and I learn that people would be nice to you when you treat them in a friendly way. Also my high school physics teacher is one of the greatest people I have ever met. He was the one who helped me most when I was growing up to an adult. I cannot think of anyone else who has influenced me more than him or her. My father is one of the most influenced people in my life. He is an enterprising entrepreneur. Read more: The person whom I  admire the most essay He always tells me three important traits that a real man must have: enterprising, caring, and conscientious. He also likes to talk with me about what he has done to his company and employees. After hearing his experience, I want to start my own business when I graduate from university so that I can be an enterprising man like my father. He is a person whom I am familiar with the most, so I learn a lot of things from him both mentally and materially. Lots of people said that my motion and appearance completely look the same as my father’s from behind when we are walking together. The last reason that my father is one of the most influenced people in my life is that he assists me financially in my abroad study in United States. As we know, there are not a lot of Chinese have the economic capability to send their children to study abroad. I should be grateful that my father is willing to provide me money to study abroad. My physics teacher of my high school is another person who has influenced me the most. He was a very patient man. I was a naughty boy when I was studying in my high school in Connecticut. I skipped the classes to play basketball and video games; I always did not finish my homework; I fought with other classmates. He was still patient to teach me, so physics became the subject that I had the highest grade. He always convinced people by reasoning. In China, many teachers teach bad students by scolding them or giving them corporal punishment. He was the most reasonable teacher that I had seen since I studied in United States. I respected him very much. I just could not find any disadvantages from him. I once had a chance to have dinner in his house and met all of his families; they were all very nice and easy going. It could be regarded as the most touching thing in the world for a bad student who was often ignored by teachers. My grandmother is also one of the most influenced people in my life. She never got mad at people no matter what they did to her. All of her neighbors evaluated her as the kindest person in their community. My grandmother is also a laborious person. She was born and growing up in the famine. There were six children for her to raise. At that time, my grandmother had no job, so she had no extra money to buy what my father and his brothers needed. She made straw sandals every night to sell in order to buy some snacks and stationery for her sons. She took care of me for over 9 years. When I was a kid, both my parents had job to do and had no time to take care of me, so I was sent to my grandmother’s home. I love her very much because she took care of my daily life and health in the majority of my childhood. People are always influenced by the person appear in their life. The point is that we should be thankful to the people who bring positive influence on us. I am really thankful to my enterprising father, my kind grandmother, and my patient physics teacher because they all have positive effects on me. My father provides me lots of valuable things both mentally and materially. I would still be Yiqin who can only speak Chinese not Scott who can speak both English and Chinese without my father’s help. I would not know how to get alone with people well without my grandmother’s teaching through her personal behavior as well as verbal instruction. I feel confident in saying that I am able to hit it off with the majority of people. I said I worshipped my high school physics teacher very much, not only because he was a patient and reasonable person, but also because his influence on his family made me want to be the person like him. In the future, we may become the one who could influence others, so we must take positive influence from people around us as much as we can, and then let our good personalities to influence others. It would be one of the most important things that could make us to succeed.

Management and Lego Media Int Essay

MATSUSHITA ELECTRIC 1. Describe the organizational culture at Matsushita Electric Company (MEC). In what ways has it historically been innovative? Give examples (at least two). 2. a) Describe MEC’s journey into internationalization. b) Where would you classify them now in terms of their phase of int’l development? c) And how would you classify their managerial mindset (parochial? Ethnocentric? Geocentric?)? Give historical examples (& contrast w/r/t the company’s tenets of globalization) to support your answers (to each of a,b,c above). 3. As of the late 1990’s (post KM’s death), how well has corporate management succeeded in propagating KM’s approach to innovation beyond the Japanese culture? Give specific examples of successes and/or challenges. Q4. What is needed to improve cross-cultural management within MEC? CASE TWO LEGO What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? How did Lego’s organizational structures & policies permit int’l alignment AND explicitly reflect the company’s belief in equifinality? How did LEGO actively reduce barriers to communication? Give examples of some of their internal communication practices & indicate which communication barriers these practices helped to reduce. Describe the organizational culture @ UK Lego (Lego media Int’l). What is the evidence that it, too, believed in equifinality? When you compare it to the corporate LEGO identity, would you say that this (UK Lego culture) is an example of Corporate (Danish) LEGO’s cultural dominance? Cultural avoidance? Cultural accommodation? Cultural Compromise? Or Cultural Synergy? Explain why it represents the form of c/c conflict resolution that you’ve said it does. CSE THREE NOVO NORDISK What problems/challenges did NN face prior to facilitation? Describe how the facilitating team was created (nature of its diversity/homogeneity, and how people were selected into it). Was this consistent with the â€Å"best practices† for creation of multicultural teams? Explain. What was/were the objective(s) of the facilitation endeavour? Was it a routine or innovative task? Describe the process by which the NN facilitation team managed cultural differences _(BETWEEN THE MEMBERS OF THE TEAM AND THE UNIT/PROCESS GROUP THEY WERE FACILITATING)_ . Give specific examples to illustrate their methods of differentiation, integration, and their use of external feedback. What’s the evidence that the facilitation team succeeded? Explain in terms of both task outcomes (alignment to corporate goals) & social outcomes (emergent states of mutual trust, collective identity, and confidence in the facilitating team’s ability to achieve its task). Can C/C Management via the NN style of facilitation be a way of accomplishing alignment in other (non-Danish) MNCs? Why/why not? CASE FOUR SULZER INFRA What problems was Sulzer Infra facing prior to creating its new vision? Were these well-structured or ill-structured problems (Explain)? How did it come to recognize these as problems? What was the new Vision about? & What challenge did it present? How did the Vision/Strategy 2002 program & Sulzer Infra Academy set about trying to meet those objectives? Specifically, (a) who was involved ? (b) what were the 4 major elements of knowledge acquisition that were intended? And (c) What was the main focus of each of the 3 days? What was the intended function of the arts component of the program? What were the intended functions of the†P-teams† & the â€Å"Know-How ring†? In what ways were they meant to cooperate? Throughout the program, what helped to bridge c/c differences and which c/c issues remained a challenge? From the perspectives of the UK & Dutch offices, to what extent were knowledge management objectives (e.g., dissemination & utilization goals) achieved by the program? Based on these views, how could Sulzer Infra have improved their program? CASE FIVE PURIFYING AN IMAGE What responsibilities do organizations have to customers who rely on a line of products, one of which has exhibited a fatal, but potentially solvable, defect? Did Baxter accept responsibility for the deaths too quickly? How personally responsible is a CEO for a localized product-liability issue? Was Baxter ethically obligated to close Romney Plant? Could Baxter have ethically attempted to shift blame for the dialyzer defects to 3M or to the organization that owned the Romney Plant a few months before the crisis? What ethical responsibility did Baxter owe to the employees at the Romney Plant that it closed in the wake of the Dialyzer crisis?

Niki Caro’s Whale Rider †An analysis in relation to journeys Essay

The inner journey is one which involves the hurdling of psychological barriers, as well as cultural and social obstacles, rather than just a physical trek. The novel Things Fall Apart (1958) by Chinua Achebe and the film Whale Rider (2002) by Niki Caro both address the overcoming of emotional boundaries, while following the progress of the main characters. Issues such as cultural differences and gender equality are presented by the composers through the clever use of devices appropriate to the medium, while using the post-colonial context to accentuate these issues. Similar to Things Fall Apart, the film Whale Rider by Niki Caro explores the breakdown of Maori culture in post-colonial New Zealand. It follows the journeys of Pai, a young girl, and Koro, her grandfather, who both seek to uphold and preserve the Maori tradition, which has been negatively influenced by the European culture. During the film, Pai transforms from an unwanted child to the new village leader, while challenging the Maori customs through her curiosity, for example when she learns the sacred art of the taiaha. Koro, who disapproves of her actions, smashes a cup in his anger. Koro’s wife, Flowers, reprimands him, saying, â€Å"You might be the boss out there, but I’m the boss in this kitchen†. Caro is addressing the gender barrier which exists in the Maori culture, an obstacle which Pai overcomes in her journey. Despite being reprimanded by Koro, Pai still retains great love for him, as seen in her speech on her ancestors, where she dedicates her words to Koro. The initial long shot places emphasis on Pai, while the camera is positioned at a low-angle, suggesting that she has gained authority and leadership. This scene symbolises one of the many emotional hurdles she has had to overcome in her inner journey. Moreover, her catharsis can be related to Okonkwo’s moments of compassion, thus highlighting the similarity between their journeys. Similar to Okonkwo, Koro progresses on a journey, beginning at the height of power, with Caro using several symbols to signify this, such as the whale tooth. The use of sombre music and close-up shots of Koro in the scene where he loses the tooth emphasises his sorrow. In the following scene, Caro  employs dark lighting to highlight Koro’s melancholy, while he strokes the staff, symbolising that it is his last shred of authority. Pai’s voiceover informs the audience on Koro’s plea for help and indicates a shift in power and authority as Pai begins to assume her role as leader, â€Å"But they weren’t listening, so I tried†. Koro’s discovery of the whales allows him to undergo an epiphany and continue on his journey. Caro has positioned the event during the night, with its dark connotations enhancing the negative atmosphere of the scene. Furthermore, Koro’s staff is washed away, symbolising that he has lost all of his power. Koro later realises the error of his ways and acknowledges Pai as their leader, â€Å"Wise leader, forgive me. I am just a fledgling new to flight†. Koro’s epiphany is thus one of the greatest differences between the two texts, as he is able to surpass the greatest obstacle in his journey and move forward, whereas Okonkwo is unable to change, leading to his death. Works Cited: â€Å"Whale Rider†. Directed by Niki Caro (2003). [Film]†The Whale Rider†. Ihimaera, Witi (2003)

Comparrison between Aviation biofuel and the other types of fuel that Essay

Comparrison between Aviation biofuel and the other types of fuel that are used now for airplanes - Essay Example Biofuel (96) is an old method that existed back in 500AD when revolution was taking place. People back then used to recycle waste materials to ignite their newly invented machines. This method of recycling went on until new forms of ignition evolved. Apparently airline companies are looking for ways in which they can cost on fossil fuels which are being used in this new modern era. Researchers have found that the usage of biofuel is still possible even without modernizing the ignition engines like in cars. Although this is concluded research has been made, there still lay some concern about using the biofuel in aviation as compared to the other fuel that is being used such as gasoline and fossil fuels. These concerns are in form of pros and con of using either of the two kind of fuel in aviation (96). The advantages of using bio-fuels would be its environmentally balanced carbon (IV) oxide impact, its capability to become a sustainable fuel, and it may result in lower engine emissions. This emission are named greenhouse gas emissions which poised to grow, as air travel increases and ground vehicles use more alternative fuels like ethanol. Currently, aviation represents two percent of global emissions, but is expected to grow to three by 2050(Eliasson, Riemer & Wokaun 1999). In addition, long-term solutions are said to dramatically reduce the emissions of greenhouse gases. Therefore, alternate fuels with low to zero carbon content, such as liquid hydrogen or liquid methane, might be used. The need to build fuel efficient aircraft and operating them more efficiently; the need to change the fuel source is one of the few options the aviation industry has in order to reduce its carbon. Hydrogen electric and solar propelled aircraft are in research, there are no expectations that they will be feasible in the near or term due to aviations need for high power-to-weight ratio and globally compatible infrastructure (Eliasson, Riemer & Wokaun, 1999). Therefore, in

Training and Development (Secret Service Uniformed and Security Assignment

Training and Development (Secret Service Uniformed and Security Division) - Assignment Example Officers have the responsibility of provision of additional support to the Secret Services mission using a number of tactics. For instance, the first one is the Counter sniper Support Unit (CS) founded in 1971 (US Secret Service, 2014). The function of the CS is the provision of specialized protective support that helps to defend against threats that may face the protected parties in the long run. Today CS forms an operational unit of the Protective Division of the president. The Canine Explosives Detection Unit (K-9) established in 1976 is another unit (US Secret Service, 2014). The function of the K-9 unit is the provision of specialized and skilled detection for explosives that may affect the protected persons under their jurisdiction. The third group is called the Emergency Response Team (ERT) founded in 1992. The primary function of ERT is the provision of technical support concerning unlawful intrusion as well as security challenges related to the White House as well as its grounds. ERT personnel undergo advanced, specialized training and must uphold a high standard of operational and physical proficiency. The fourth unit is magnetometers. The Secret Service started depending on magnetometer (metal detector) help by Uniformed Division officers to strengthen its protective attempts away from the White House after the attempted killing of President Ronald Reagan. The Magnetometer Support Units function is to ensure that not all people entering secure areas occupied by people protected by the secret service have weapons The Special Agent Division forms one of the most elite organizations for law enforcement in the world (US Secret Service, 2014). The group has earned such a reputation for over the 140 years of unparalleled service delivery to the nation. Being among the oldest law enforcement organs of the federal government, the

Marketing Report Research Paper Example | Topics and Well Written Essays - 2500 words

Marketing Report - Research Paper Example This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity. A good product that is acceptable in the market is able to win the confidence of customers and they are easily going to buy it from the market. Production and sale of Dove Soap Bar is one of its kinds because it has put into consideration the needs of the customers and this has made it very competitive in the market and has led many customers to neglect other brands of bar soaps to adopt it. Table of Contents Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Table of content†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Supply Side Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦4 Demand Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦5 Segmentation and Targeting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......6 Comp etitor Identification and Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......7 Competitive Advantage of Dove Soap Bar †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.10 Introduction Dove Soap Bar contains some ingredients that make it good for bathing for people of different ages and sexes, who value skin protection. This is because in production of the bar soap, the producer focuses on giving people a quality product that has most of the things they like and need in a soap. The soap has different qualities that are physical and chemica l, which add value to it as soap sold in a market that has other varieties. Dove Soap Bar is produced with some diversity so that it can capture different people in the market and have them buy it according to their preferences dictated by their health and socialization (Raju, 1995, p53). Dove Soap Bar appears in the market with different qualities that make it preferable among other soaps in the market. The physical qualities of the soap is that it has sweet blue fig and orange blossom scent which makes it to attract people because it is friendly to them. It also appears in different colors, which include; blue, white, orange and pink, to attract different class of people to whom colors are important in determining the choices they make for products. In this respect, people choose the Dove Soap Bar according to these physical qualities, which manifest without a need for detailed evaluation on its properties. Dove Soap Bar has different properties that make the customers to prefer i t as compared to others that serve similar purposes to the people. For example, the property that it moisturizes after taking a bath with it and leaves the skin feeling soft and smooth makes it a preferable product for different people in the market (Parker, 2006, p57). Supply Side Analysis The supply of the Dove Soap Bar happens from an industry that produces it and presents the orders to customers make from the company. In the US, customers who come from within the industry have ease of access from the shops in the area and different retail opening in the area which supply consumer products in small quantities (Jacoby, 2010, p31). The supply of Dove Soap Bar is established in that it has two main channels i.e. from the industry to consumers and from the industry

The Movie From Earth To Moon And Back Essay Example | Topics and Well Written Essays - 500 words

The Movie From Earth To Moon And Back - Essay Example If someone is looking for a big entertainment in the classical style, Georges Mà ©lià ¨s 1902 science fiction film, â€Å"A Trip to the Moon† is certainly the most appropriate option. The movie is based on a group of astronauts who went on the moon. The clip of movie is available online at Youtube the link to which is mentioned at the end. It starts with the scene of a hall filled with several astronauts wearing wizard-like gowns and long pointed hats. Their leader shows them how they can make a trip to the moon by drawing a picture on the blackboard which shows a shuttle moving toward the moon from the earth. The idea gains appreciation and they immediately put on their astronauts’ uniform. They fill in the shuttle and a group of young and beautiful lasses closes the shuttle, and the shuttle is thrown into space with a power gun. The moon shows a man’s face who seems angry to see the approaching shuttle, and to his dismay, the shuttle hits him in the eye. Astronauts come out of the shuttle. Tired after a long journey, they cover themselves with their gowns and sleep at a calm place on the moon. The movie shows human faced-stars and planets watch the group of sleeping astronauts and wonder. The queen of the moon appears sitting on a crescent and she calls for the snowfall. The snowfall wakes the astronauts up who seek refuge in a cave. The cave grows a lot of mushrooms. One of the astronauts stands his umbrella on the moon floor and to his wonder, the umbrella grows into a big mushroom. Then the story gains an action theme. A moon alien appears from somewhere and tries to scare away the astronauts who beat him dead. He vanishes into the air like smoke. After that, more and more moon-aliens emerge and attack the astronauts. They overpower the astronauts and take them to the king alien. The rest of the astronauts run their way back to the shuttle, while a lot of moon-aliens chase them holding arrows to kill them.

Human Nature and Government Essay Example | Topics and Well Written Essays - 1500 words

Human Nature and Government - Essay Example Seventeen centuries later, another philosopher Thomas Hobbes invites us to his theory that decribes the society as a state of nature, a condition without government (Richard 1971). Both philosophers defend their theories in their works and prove that people might live better in the state where either they are coordinated "from above" by the government or where each decides for himself how to act, judge and live in the society. Thomas Hobbes and Plato have given us some highly acclaimed philosophical works providing us with their views on various aspects of life ranging from politics to the rights of citizens. Both writers had voiced their opinions in their works in a substantially strong and unfaltering manner. Hence it comes as no surprise that the two had and continue to have a phenomenal affect on the past and present populations. Thomas Hobbes was a master draughtsman who attempted to rearrange the political assumptions of the Renaissance. In Hobbes' vision, sovereignty was the exclusive property of the state, no meaningful distinctions existed between subject and citizen, and liberty was in no way contingent upon self-rule or participation in making the laws that bind polity and populace (Kavka 1986) Plato was a philosopher who believed that human beings possess intrinsic knowledge, which may never affect their senses unless they seek and acquire enlightenment. This is an interesting concept, which dispels the notion that educators can impart knowledge to their students. According to various philosophers, human nature is guided by superego and a relative state of morality. Plato believed that human nature is determined by reason and absolute standards of morality. Through his philosophical works of literature and philosophy, Plato explains the characteristics of good human beings serving their nation well and their respective responsibilities. Harping on the same string, the legendary figure highlights that it is of paramount importance that people of the world comprehend the need to apply wisdom and truth in deciding all vital matters of life. Plato believed that man is a rational being and because of this, reason plays the most important part in developing his nature and assisting him in discovering the highest good or finally attaining self-fulfilment. Plato held the view that man is seen as guided by reason to reach the highest good and attain self-fulfilment (Stevenson 1987). He asserted that changes in human nature are hierarchical in nature where man goes through different stages guided by reason. According to Plato reason is one of the most important components in determining human nature. Plato's deep insight on this issue was that a state consists of individuals and the conduct of these individuals depends on their character. Plato also describes his state of living in peace and harmony due to the fact of having everyone in connection with one another. Upon being asked if they would be united just by lip, as such," For example, in the use of the word 'father,' would the care of a father be implied and the filial reverence and duty and obedience to him which the law commands; and is the violator of these duties to be regarded as an impious and unrighteous person who is not

Architecture and the environment paper Research

Architecture and the environment - Research Paper Example Question 1: Ways which physical structures affect human behavior Architecture has majorly many roles and functions in the industry. Some aim to be aesthetically pleasant, comparable to the effect of any art figure. It can also be an expression of societal passion, cultural pride, or national value (Ayers, 2007). Critics maintain the notion that architectural set up and the configuration of space, the spacing and number of windows, and lighting affects individuals. Additionally, architectural set up has tough but variable effects on users' mood, social behavior, productivity and design features. They also affect wellbeing and health (Ayers, 2007). According to Joye (2007), people’s environs dictate not only way they reason but also their logical maturity. Gestalt psychology reasons that humans experience the power of architecture as their brains have a liking to surmise patterns and rhythm of structure and space, which dictate behavior (Joye, 2007). Question 2: Ways which archi tecture controls human behavior The structural set up of space inflicts limitations on behavior. Doorways decide human entrance to a room likewise a room’s magnitude restricts the behaviors that can occur within a room (Ayers, 2007). With these thoughts in mind, a structure’s purpose plus its users should equal its design. Since inhabitants modify the design and functionality requirements, the set up of the interior should consider elasticity. A building's interior should craft the appearance of space, despite its real size since space makes dwellers think they have the option between separation and interaction. People had to put out a more optimistic sense of control when their surroundings allowed them to decide separation or interaction rather than experiencing both just forced upon them. The psychological outcomes of crowding have been linked to anxiety and provocation. Facts propose that when people recognize sufficient space, they seem to have an enormous sense o f power over their surroundings and stand less prone to worry over slight bothers, aggression and pressure. Additionally, sufficient space comes with an enveloping outcome on personal health plus wellbeing. In a study, of dormitories, crushing facts said that the layout and design of internal space influences the pressure of psychological crowding and said that architectural set up has a mediating outcome on social behavior. Crowding has been associated to social withdrawal, aggression, amplified criminal activities, and unfortunate interaction. Privacy, on the other hand, stands powerfully associated to less social withdrawal, optimistic mental health, a feeling of control and duty performance, and a declined affinity to respond negatively to small bothers. According to Baum (1977), the outcomes of color and lighting in the office had a noteworthy sway on the mood of people working in the office. When workers professed the lighting as too bright or insufficient, their moods went do wn, however, when the lighting was changed and alleged as accurate their moods reached the peak points. Question 3: Implications of Residential and Commercial Set up For the reason of indirect and direct outcomes of architectural set up on wellbeing and health, the author looks at three unified variables as vital thoughts in the set up of space. These variables stand as the privacy, perception of density, and control

Brighter Cleaning Company Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Brighter Cleaning Company Marketing Plan - Essay Example This paper illustrates that the number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the businesses around. The company offers products to some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina, and Coldwater. Other areas that the company’s products have gained popularity are Auburn, Anderson, Angola Bluffton and Fort Wayne just to name a few. The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the workplace clean and free from germs. The products can be categorized into three major areas: equipment, paper products, and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are a floor and furniture care , janitorial carts, paper products, rags, and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipment and replacement parts. Branding is among the most significant factors that enhance the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its competitiveness in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are being developed. According to Sheth, it is important to realize that in making the business brand, it is often derived from the routine activities that the business is involved in. it explains what the business is all about, who it wants to become in the near future as well as the kind of image that it wants its customers to perceive. Th ereafter, it provides the direction that the business managers are going to take in reaching the destination that is outlined in the brand name. The advantage of having a successful brand is that it often becomes a container for creating and storing the goodwill and reputation of the business.

Discussion Board Coursework Example | Topics and Well Written Essays - 250 words - 6

Discussion Board - Coursework Example It will therefore favor the company when it comes to competition in the market. The emergence six stigma and its Continued popularity goes to show that it is more dependable compared to older method such as the TQM. While the quality in productivity is an important factor when it comes to success in a business, I feel that proper leadership in the business is also essential. According to the Biblical Integration, wise leadership is effective in promoting better performance in any business. The leaders have the power to guide a business in the right direction and one of the ways in which this can be achieved is through wise leadership. Wise leadership involves the use of wise words. This is supported by (Pulakanam 2012) who provides sufficient research on the impact of six stigma process. Proper leadership combined with the six stigma process will facilitate progress in an organization and facilitate coordination in the organization. There is also the correlation of proper leadership in (Ecclesiastes 9:10, NLT) which encourages wisdom in management. Chiarini, A. (2011). Japanese total quality control, TQM, demings system of profound knowledge, BPR, lean and six sigma. International Journal of Lean Six Sigma, 2(4), 332-355. Retrieved from http://p2048-www.liberty.edu.ezproxy.liberty.edu:2048/login?url=http://search.proquest.com.ezproxy.liberty.edu:2048/docview/906073091?accountid=12085 Pulakanam, V. (2012). Costs and savings of six sigma programs: An empirical study. The Quality Management Journal, 19(4), 39-54. Retrieved from

Blackboard Assignment Essay Example for Free

Blackboard Assignment Essay 1. I have recently engaged in a discussion with a couple of American soldiers who fought in Iraq. They talked about the deployment of their company in the divisions within the military zones in Iraq where they encountered several IEDs and AQI. Also, they said something about doing recon work with a bird and how they were lucky not to be a POW. All throughout the conversation, I remained clueless about the topic. I was not able to share any inputs. If only the speaker would explain the military jargons or better yet if they have opted to use terms that were of common knowledge, I would have comprehended the conversation. Instead of using bird, they could have used helicopter so as not to confuse the animal with an aircraft. On the other hand, I have also made this same mistake. During the time when I was applying for college, I unconsciously used some jargons to explain this activity to my younger sister. As a result, she kept on asking for the definition of the terms that I used which made the conversation awkward. After this incident, I realized that some terms are inappropriate to use especially when the listener is not well-informed about the subject. However, if it is inevitable to use jargons in conversations, make sure to explain the terms in the context that everyone can relate. By doing this, the probability of misunderstanding and misinterpretation will be greatly reduced. 2. I think that the use of ambiguous language is prevalent because people opt to generalize information for convenience leaving more room for different interpretations. However, it only becomes unethical when it is intended to mislead the audience. In the case of the coal mine explosion in West Virginia, CNN reported that there were 12 survivors but in reality only 1 got out alive. This false information was based on the statement of a rescuer that they have found the miners and said â€Å"that they are all ok, I guess, so† (English). Instead of journalists further investigating this event, they have reported it as they heard it which brought false hopes and even caused pain to the families of the miners. Works Cited English, Larry P. â€Å"Information Quality in Communication. † 11 January 2006. Beye Network. 18 November 2008 http://www. b-eye-network. co. uk/view-articles/2215.

Dissociative Identity Disorder Case Study for Interventions

Dissociative Identity Disorder Case Study for Interventions Elizabeth Flores STUDY Claireese Jones is a 16 year old African America teenager living in Harlem, New York. She is the only child of Mary Jones. Claireese has two children, one boy and one girl. Claireese daughter, Mango, is four years old and is diagnosed with Down syndrome but lives with Claireese grandmother. Her youngest son, Abdul is eight months old. Claireese is attending, Each One, Teach one, Alternative School and is currently in the eight grade. She is currently not working. B. Setting Harlem’s Women Center is a shelter for women who have children and were physically or mentally abuse. They work with women to reduce the physical, psychological and emotional trauma and the recurrence of domestic violence, sexual assault and incest experience by many of their clients. They work to secure their physical, emotional well being, individual freedom and economic equality. The agency offers counseling, legal services, childcare services, parenting classes, support groups and job readiness and job placement for their clients. The agency receive 97% of their revenues from government grants. C. Reason for referral Claireese was referred because she was recently homeless and was placed in a halfway house. She was referred by Ms. Rain, her teacher, who reported that she found Claireese in school, sleeping with her 3 day old son because her mother tried to kill her when she return home from the hospital. Claireese needs various services so she can eventually get her own place and support her children independently. She will need daycare services, so she can still continue to attend school, and earn her high school diploma. The social worker from the Welfare department reported that Claireese needs counseling to address experiences that were traumatic to her life. She will need extensive counseling. She needs to learn how to manage and care for her well being since she is already overweight and possible future health issues she will encounter in the future because of her diagnosis of HIV. Claireese has also experience episodes of blanking out and daydreaming. D. Description and Functioning of Client Claireese is considered overweight for her age. Her clothes are clean and she is always wearing cosmetic jewelry to match her outfits. She has her hair done and wears it differently. She can be verbal and nonverbal when talking to her at times. Client seems to be daydreaming when we discussed certain events in her life. She uses a lot of inappropriate language to describe how she feels. E. Physical and economic environment Claireese lives in a halfway house with her two children in Harlem, New York located in Manhattan. She receives a stipend while she attends school. She is also on welfare where she receives cash assistance and food stamps. She attends, Each One Teach One, Alternative school, Monday through Friday, in the day time. F. Current Social Functioning (as reported by parents/caregivers or child/teen or obtained from written reports) Claireese is estranged from her mother due to her abusive behavior towards her and her children. She has not seen her father since he last raped her, which is before she was pregnant. She knows that her grandmother would like to help her but is aware that she is also afraid of Mary. Client’s daughter, Mango, lived with great grandmother so client can attend school. Mary blames Claireese for being raped by her father and even accuses Claireese of stealing Marys boyfriend. Mary told her she is fat because she eats too much. Her mother never encourage her to attend school and told her it was a waste of time. Her mother is always telling Claireese, she is too stupid to learn anything. Claireese reported she never had a boyfriend but wish that she can have one in the future even though she feels she is too ugly and fat. She had two pregnancies that occur from her being raped by her father. Claireese is a currently attending Each one, Teach One, alternative school, pursuing her High school Diploma so she can teach her children something. The client’s teacher, Ms. Rain, motivated Claireese to want read and write by encouraging her to do her best. She was surprised by her success in her ability to read and that she was actually beginning to write. Her sense of personal competence is in development; she states that she did not think that she was very smart, but that her class work and successes are changing that opinion of herself. She is grateful for having John, Ms. Rain, her friends for their support and encouragement. She never thought that there would people who would really care for her. The client’s primary social supports are her peers and her teacher in the school. G. Personal and family history relevant to focus of assessment Claireese was sexually abuse since the age of three by her biological father, which produced two children. She has also been mentally and physically abuse by her mother. There is also a possibility of sexual abuse by her mother. Claireese just recently learned that she contracted the HIV disease from her father who recently died of the disease. Claireese grandmother took cared of Mongo, so Claireese can go to school and Mary can still collect welfare based on fraud. Claireese has always depended on her mother up to now, even though moms have lived off of Claireese’s welfare check. ASSESSMENT Psychological functioning Intellectual functioning- Client was not able to read or write but express interest in Math. Since attending the alternative school, client has been able to improve her reading and writing skills. Reality testing- Poor, client seems to suffer from delusions. Whenever the client is dealing with stressful experiences, she is not listening and seems to be out of tune at the moment. She explains that she daydreams and imagines that she is someone else living a different lifestyle. She is not aware what is happening to her at the time of incident. She also images that the pictures in her photo album talks to her. Coherence – Unimpaired, despite the client having delusions and has an imagination she can maintain on task whenever she is not dealing with stressful events. Impulse control-Good, Client tries to control her behavior by not getting herself in any more trouble than she has to. She has gotten herself transfer from her old school not only because of her being pregnant again because she threaten the principal. Judgment- Good; client have been able to make good judgments. She continues to go to school, so she can teach her children and earn her diploma. Memory/recall- Poor: she can recall some but not all information that pertains to her traumatic experiences and whenever she addresses those experiences she goes into her fantasies. Coping style- Poor; Client has never been able to deal with her traumatic experiences in a healthy way, even though she uses her imagination to forget what happened. Defense mechanisms: Poor: Client daydreams and uses her imagination as a way to cope with stressful experiences. Insight- Poor; Client has no idea how her traumatic experiences contributes to her mental issues. Self-Perception-Fair; client has the confidence that she needs to complete school and even with her illness she is confident she can still provide for her children. Emotional Functioning Ability to express feelings- Good, she is able to express how she feels. Rage of emotions-unimpaired: Client can express herself if she is more open to talking about how she feels. Once she sees that people care for her she can discuss how she is feeling. Appropriate of affects-Impaired; Client seems to avoid talking about specific events, she will change the topic so the focus is not on her. This may be the client way of denying what happen. Predominant mood- Poor; Client is depress and sad. Social/behavior functioning 1. Ability to form relationships – Unimpaired; client demonstrates an ability to form relationships as evidenced by her ability to develop friendships with peers in her school. She also developed a friendship with one of the male nurses at the hospital. 2. Social skills/social competence – Poor; client demonstrates a lack of social skills. 3. Overall role performance – Improving; client’s role as mother is improving, she is now taking care of both her children and continues to attend school. Her role as a student is great; she continues to improve her grade level reading. She went from reading at a second grade level to an eighth grade level. 4. Other functional behaviors, if appropriate – Good; client has developed relationships through her school. Client has no other friends other than school. D. Environmental issues and constraints affecting the situation. 1. Family – Poor; family is not supportive; mother is emotionally unstable and abusive towards Claireese. Her grandmother is too afraid of Mary, so she would not be able to assist Claireese. 2. Agency – Great; this agency is able to provide significant support in providing necessary services that Claireese needs. She has the availability of a daycare, so she can continue her education. She will receive housing assistance, so she can transition from the halfway house into her own place. 3. Community – Moderate; client’s neighborhood provides affordable housing and it is near public transportation and the school that she attends. 5. Physical Constraints, if appropriate – Poor; client recently discovered she is HIV positive and future health concerns associated with the illness will become a problem for her. 6. Economic Constraints, if appropriate – Fair; client has limited income from TANF and food stamps and she is currently living in a half way house. E. Motivation and commitment to services Claireese is very motivated in continuing her education. She wants to get her High School diploma. She wants to be able to learn how to read and write. She feels that if she continues to learns how to read and write, she can teach her children. Despite the fact that she has HIV, she clearly feels she still can be successful and do for her children, what her mother didnt do for her. She wants to prove to her mother that she is wrong. Her motivation is influence by her wanting a better future for her children. F. workers understanding of clients presenting situation/problem (person-in-environment) Client seems to be experiencing symptoms of Dissociative Identity Disorder. These symptoms include flashback, amnesia and emotional numbness. When dealing with stress, client escapes reality by daydreaming. She may have developed this disorder due to her traumatic experiences, starting with her being raped by her father. Whenever the client experience stressful events, she has fantasies about her being famous and being someone else, she even sees herself as a white blond girl. Client has no control over her daydreaming. She seems to not remember how she was first raped. Psychoanalytic theory help explains that client’s problems can be associated with painful childhood experiences that can sometimes be repressed. These repressed memories can shape the clients feelings, thoughts and behavior. These repress memories can be seen as defense mechanism (Robbins, Chatterjee, Canda, 2012). The client uses her fantasies as a way of ignoring what is happening at the present time, which is not healthy as the client condition can worsen and create maladaptive behaviors. Client repressing these traumatic experiences may explain how the client coped with these experiences. It is important to look at Erickson’s stage theory because it recognizes the importance of a person’s social location and the interaction between other individuals rather than just the family system. (Berzoff et al., 2011). Since, the client family system is not the strongest support system, the school staff and students are important people that provides positive feedback to the client. This will help the client learn to establish positive future relationships. Strengths Perspective is an approach to understanding the client in terms of her strengths, abilities, motivations, knowledge and available resources. (Guo Tsui, 2010) These qualities help the client the ability to solve their problems. This also can give you an idea how the client, who experienced many events in her life, overcame these obstacles and continues to attend school. (Robbins et al., 2012) They also talk about the courage an individual may have. She had the courage to confront her mother and finally leave the house in order to protect her children. Strengths Perspective focuses on the social environment as having many resources that can help individuals overcome obstacles. People have the ability to learn, grow and change. Client has the abilities to continue to grow so she can provide for her children. References Berzoff, J., Flanagan, L. M., Hertz, P. (2011). Inside Out And Outside In (3rd ed.). Maryland: Rowman Littlefield. Robbins, S., Chatterjee, P., Canda, E. (2012). Contemporary Human Behavior Theory (3rd ed.). Saddle River, NJ: Pearson Education. Guo, W., Tsui, M. (2010). From resilience to resistance: A reconstruction of the strengths perspective in social work practice. International Social Work, 53(2) , 233-245. http://dx.doi.org/10.1177/0020872809355391

The Purpose Of Training And Development For Employees Management Essay

The Purpose Of Training And Development For Employees Management Essay Placing employees in job does not ensure there success. New employees are often uncertain about their role and responsibilities. Training and development both are needed for them, once employee have been trained and mastered their jobs, they may need further development to prepare for their further future responsibilities. And with ongoing trend towards greater work force diversity, flatter organizations and increased global competition, training and development efforts are very important. Steps of Training And Development : There are four steps Need Assessment. Lay down objectives. Program Contents. Learning Principle. Need Assessment : Need assessment diagnoses the current problem and future challenges. In this it is checked that an employee need the training or not. This can be find out through his supervisor, clients and employee him self inform us that he need training and development or not. There is an other source through which we come to know that employee need it or not, that is ACR ( annual confidential report ).Its all about employees performance. Lay down objectives. These are the objectives of training that for what object training is conducted. These objectives are decided on the bases of need assessment, that which type of training or development is required. Program Content : Program contents is also compulsory to come to know that in which sequence we have to run our plan of training and development, because sequence is compulsory in every thing/. 4- Learning Principle. Learning principle include five principles, as follow. Repetition. Participation. Relevance. Transfer. Feed Back. All the five principles are very important Types of Training and Development : There are 2 types ON-Job OFF-Job There are also 4 types of on-job training and development, and there are 5 types of off-job training and development. Training is one of the most important parts of an organizations overall Strategy. Before starting a particular venture or considering a potential acquisition, the first question arises that, whether there are required skills present in the organization or not. Typically all key skills required for efficient management of a company must be available in a company; however other non core activities can be outsourced. Need of training arises due to advancement in technology, need for improving performance or as part of professional development. Benefits of training are intangible and investing in training benefits both, organization and employees for a long period. Training enhances a worker level of skills. It provides sense of satisfaction, which is an intrinsic motivator. Training also provides organization multi skill employees. Training increases an employer commitment to their job and their organization. Better understanding of jobs reduces accidents. One of the most important benefits of training for an organization is that, it provides skills inside the organization which reduces overall cost of an organizations operations. Quality is one of the key features required for survival of an organization in long term. Total Quality Management (TQM) and other quality management techniques require staff training as an important requisite for its successful implementation. Customer satisfaction increases repeat business, which is a key to success. By training employees for promoting good customer relations will increase customer satisfaction and quality of service. Just-in time philosophy is one of the leading ideas in Japan. Better training will reduce waste and machine down time. A major portion of quality costs consists of supervision; by providing proper training this is reduced. Training increases productivity of employees and processes. High employee turnover may be a serious threat to an organization existence, major benefit of training is that it reduces staff turnover and help an organization to retain its staff. Better training can provide an organization competitive advantage over others in industry. In service industries the main source of an organization income is its staff expertise and skills, acquiring professional with high skills is comparatively expensive than training current employees to acquire those skills. Training is also a key requirement for new recruits; proper training helps them to understand the job, its requirements and responsibilities. Training also increases understanding of the organizational culture. Training programs increases communication between different levels of an organization. Any deficiency in processes and jobs are eliminated and those close to production processes become involve in the management. Staff empowerment is a recent trend in management; such empowerment will only be successful when proper training and development is provided to those empowered. Training is encompassing everything that is expected for the enhancement of organizational development and competencies. In order that the total performance may be improved, organizations need to have trained and experienced people. Sound organizations move along and administer training and development programs for the employees. These programs are purposive and meant to equip the employees with the necessary skills that are required for particular jobs. Besides, failing to reach an expected or required level of performance of the employees or declines in the productivity orchanges due to technological breakthroughs also necessitate training and development programs to be administered in the organizations. Also, the complexities of various jobs emerge the importance of training and development programs. Training is a process of learning as well as the application of acquired knowledge aiming at better performance of the employees, while development involves not only the related process but also helps the employees in building up their personalities, at the same time as, improving their progress towards the actualization of their full potentials. It is training and development programs that bring about tremendous change in terms of knowledge, attitudes and behavior of the employees. Owing to these programs, the employees are not only well acquainted with what is expected of them and how they need to enhance their skills and competencies but also it is a way to achieve overall organizational development, effectiveness and efficiency in a desired manner. Management appoints leaders, the managers, who influence the employees so that they can make goal directed efforts to produce the desired results. They inspire the employees for the accomplishment of organizational goals. They build up competencies and ethical standards. They direct the employees towards defined objectives of the organization while providing effective training and development programs. They enthuse and motivate them so that the tasks can be carried out effectively and efficiently. Before the training programs being implemented, the need of training is identified. It is ensured whether training can serve the purpose. Depending upon the needs of various jobs, different methods of training programs are conducted, such as, on-and-off the job methods, special lectures, conferences and seminars. The purpose of on-the-job method is to involve the employees in learning while they are at work, whereas through off-the-job training program, the employees need to leave the work place so as to spend the required duration in the learning process. Special lectures are meant to create the awareness of fundamental knowledge. By way of arranging conferences, various discussions are held on the points of common interest, in regard to the organization and various issues, ideas are collected and experience is shared in order to deal with the problems. With critical discussions, the participants of seminars study the various aspects and the complexities of particular jobs. The sole purpose of training and development programs is to build the necessary skills of the employees and to create positive feelings among them. Its a fact and apposed to the supposition that man can do things what he believes he can. Thus, a true leader is the most influential person to build self-confidence of the employees. He is a source of inspiration to his subordinates. He strives to instill the team spirit by making his members believe that they are capable of doing challenging tasks. This is how the employees learn many things and develop their personalities while improving organizational competence under the healthy environment of an organization. A trained and skilled employee is far better than those untrained and unskilled. He becomes competent and performs his assigned task independently. As an illustration, once an untrained employee asked his friend who was trained, After all what you learn by training program? I dont think its of any worth. He replied jokingly, We are trained even how to ask questions and the art of effective communication which you seem to be lacking. In fact, its funny instance but it reveals the fact as training is all encompassing it covers all necessary skills of the employees required in the workplace while motivating them to work in a desired and capable manner. The major benefits of training and development programs are that the employees who are trained need lesser supervision than those who are not. Purpose and Importance Of Training and Development For Employees and Organization : As I discuss above that training and development in every field of life is very important to stay with time. Utilization of Human Resources become Optimized: Training and Development helps in optimizing the utilization of human resource that further helps the employee to achieve the organizational goals as well as their individual goals. Development of Human Resources Training and Development helps to provide an opportunity and broad structure for the development of human resources technical and behavioral skills in an organization. It also helps the employees in attaining personal growth. Development of skills of employees Training and Development helps in increasing the job knowledge and skills of employees at each level. It helps to expand the horizons of human intellect and an overall personality of the employees. Productivity Training and Development helps in increasing the productivity of the employees that helps the organization further to achieve its long-term goal. Team spirit Training and Development helps in inculcating the sense of team work, team spirit, and inter-team collaborations. It helps in inculcating the zeal to learn within the employees. Organization Culture Training and Development helps to develop and improve the organizational health culture and effectiveness. It helps in creating the learning culture within the organization. Organization Climate Training and Development helps building the positive perception and feeling about the organization. The employees get these feelings from leaders, subordinates, and peers. Quality Training and Development helps in improving upon the quality of work and work-life. Healthy work-environment Training and Development helps in creating the healthy working environment. It helps to build good employee, relationship so that individual goals aligns with organizational goal. Health and Safety Training and Development helps in improving the health and safety of the organization thus preventing obsolescence. Image Training and Development helps in creating a better corporate image. Profitability Training and Development leads to improved profitability and more positive attitudes towards profit orientation. Training and Development aids in organizational development i.e. Organization gets more effective decision making and problem solving. It helps in understanding and carrying out organizational policies Training and Development helps in developing leadership skills, motivation, loyalty, better attitudes, and other aspects that successful workers and managers usually display. Training and Development demonstrates a commitment to keeping employees on the cutting edge of knowledge and practice. Although training helps employees do their current jobs, the benefits of training may extend throughout the person career and help develop that person for future responsibilities. Development, by contrast , help the individual to handle the future responsibilities with little concern for current job duties. Lets take an example of Banking sector and other industries. Example # 1 In banking single person performing different kind of duties in different days, thats why he can easily handle the stress of work and Varity of work, basically bank giving him on-job training during his duty by assigning him different seats to perform different work and due to this, it give benefits of bank, and also employee become polished. Example #2 Similarly if we see in other industries or in defense forces (air force, military, navy) company / organizations send abroad his employees or send to other training and development institutions for future benefits for both organization and employee. And in the end employees pay back for this to organization in shape of benefits and profits. Its biggest example is SAMSUNG. Example # 3 Now if we see the training and development of MacDonalds, a normal person can say that there is no need of training and development for its employees, because they are already well trained, but they continuously doing the process of training and development for their staff. The reason behind this is that they want to get maximum profit day by day and that want to stay in market, and the other important reason is this that they want to up-to-date their knowledge about innovations, coming circumstances, new dishes and etc. Thats why they are able to stay stand with its competitors. Typical Reasons for Employee Training and Development Training and development can be initiated for a variety of reasons for an employee or group of employees, e.g.,: When a performance appraisal indicates performance improvement is needed . To benchmark the status of improvement so far in a performance improvement effort. As part of an overall professional development program . As part of succession planning to help an employee be eligible for a planned change in role in the organization . To train about a specific topic (see below) . Typical Topics of Employee Training Communications: The increasing diversity of todays workforce brings a wide variety of languages and customs. Computer skills: Computer skills are becoming a necessity for conducting administrative and office tasks. Customer service: Increased competition in todays global marketplace makes it critical that employees understand and meet the needs of customers. Diversity: Diversity training usually includes explanation about how people have different perspectives and views, and includes techniques to value diversity Ethics: Todays society has increasing expectations about corporate social responsibility. Also, todays diverse workforce brings a wide variety of values and morals to the workplace. Human relations: The increased stresses of todays workplace can include misunderstandings and conflict. Training can people to get along in the workplace. Quality initiatives: Initiatives such as Total Quality Management, Quality Circles, benchmarking, etc., require basic training about quality concepts, guidelines and standards for quality, etc. Safety: Safety training is critical where working with heavy equipment , hazardous chemicals, repetitive activities, etc., but can also be useful with practical advice for avoiding assaults, etc. Sexual harassment: Sexual harassment training usually includes careful description of the organizations policies about sexual harassment, especially about what are inappropriate behaviors. General Benefits from Employee Training and Development There are numerous sources of online information about training and development. Several of these sites suggest reasons for supervisors to conduct training among employees. These reasons include: Increased job satisfaction and morale among employees Increased employee motivation Increased efficiencies in processes, resulting in financial gain Increased capacity to adopt new technologies and methods Increased innovation in strategies and products Reduced employee turnover Enhanced company image, e.g., conducting ethics training (not a good reason for ethics training!) Risk management, e.g., training about sexual harassment, diversity training. How Training benefits the organization : Leads to improve profitability and more positive attitude towards profit orientation. Improve the job knowledge and skills at all levels og organization. Improve the moral of the work force. Help people to identify the organization goals. Help to create a better corporate image. Fosters authenticity openness and trust. Improve the re3lationship between boss and subordinates. Aids in org developments. Learns from trainees. Aids in understanding and carring out organizational policies. Provide information for further need in all area of organization. Organization get more effective decision making and problem solving. Help in developing leadership skills, motivation, loyalty, and better attitude. Increase the productivity and quality of work. Helps in keep cost down in many areas. Develop the scene of responsibility to the organization for being competent and knowledgable. Improve labor-management relations. Reduce outside consulting cost by utilizing internal competent sources. Eliminates suboptimal behavior. Create appropriate climate for better growth and communication. Aids in handling conflicts, there by halping to prevent stress and tension. Benefits to the Individuals which in turn Ultimately should benefit the Organization : Helps the individuals in making better decisions. Through training and development, motivational variables of recognition, achievement, growth and advancement are internalized. Aids in encouraging and achieving self development and self-confidence. Helps a person to handle stress, frustration and conflicts. Increase job satisfaction. Helps in eliminate fear in performing new tasks. In the ending I personally want to say that with the other things Training and Development is very important and compulsory for the success of any business. Where finance is the oxygen for the business, training and development is like the back bone of the business. Because development is needed with the passage of time, if you make no training and development programs and unable to train your employees, you become bored for your stake holders, and you will loss the race.

Essay --

Amy Kliewer Derby and Lawrence Biolit 13 Feb. 2014 Sec 1: What is Cancer The second leading cause of death is cancer(â€Å"Cancer:Questions†). Unfortunately one in three people will get cancer in their lives(â€Å"Cancer:Questions†). Cancer is uncontrolled cell division, and can start in any part of the body(â€Å"Cancer:Questions†). This is the reason for all 200 different types of cancers that plague today's society More than 550,000 people will die of cancer(â€Å"Cancer:Questions†). Metastasis, is the spread of a cancer to other parts of the body and tumors are abnormal masses of tissue, there are two types of tumors(â€Å"What Is†). Unlike cancerous tumors, Benign tumors are noncancerous (â€Å"What Is†). Benign tumors can form anywhere on the body but, they can not spread to other parts of the body(â€Å"Cancer:Questions†). As oppose to Benign tumors, Malignant tumors are cancerous and they can spread to different part of the bodys, hurting nearby tissues and organs(â€Å"Cancer:Questions†). There are lots of reason as to how you could get cancer some of which range from your age to your diet and daily Habits. Whe...

Feminism Essay -- Womens Right, Equality

The past century saw women in Britain gain control of their fertility, acquire access to education and establish their status as equal citizens. The British social order came a long way from 1890s when women in Britain were legally restricted to the point they could not enter a contract, own property or have parental rights; unmarried women were challenged by society and pressured in to marriage (British History Oxford, 2007).The women’s rights and suffrage movements in the period between 1832 and 1918, which is known as ‘The first feminist wave’, aimed to challenge the idea of women being the inferior sex and demanded equal rights. This ‘so called’ first wave ended with the ‘Royal Assent to the Representation of the People Parliament Act’ being passed in 1918, which granted women the ability to vote and recognised females as equal citizens (Fraisse, 1993). Following work will assay the position of women in today’s society and barr iers that prevent gender equality. The focus will be on the conflict between feminist ideals, assumptions and demands behind what known as feminism. Feminism has evolved dramatically over time, which makes finding a widely accepted set of feminist ideas an impossible task. However, Webster’s dictionary (2007, p230) defines feminism as a theory of the political, economic, and social equality of the sexes. Therefore, feminism is based around the idea of men and women being equal. On the other hand, feminist is also defined as ‘an organized activity on behalf of women's rights and interests’ (Webster 2007, p.230). This highly ambiguous definition suggests that any socially or politically active woman can be considered to be a feminist, so the ideas of feminists do not always coincide with the philosophy o... ...en’s favour. Therefore, it is extremely difficult to determine what gender receives the larger income over a lifetime. With this in mind, modern feminism appears to be aimed at total equality, where every adult receives same wage and employers are controlled by the government. The feminist philosophy, on the other hand, preaches equality purely in legal and political rights. A number of conservative feminists believe the battle for equal rights was won when in 1928 women were enfranchised (British History Oxford, 2007). It caused social transformation in Britain and liberated women. This philosophy is relevant in modern society because it can be beneficial in any country where women experience hard ship due lack of legal equality. Further legislation aimed at improving equality in the UK needs to consider possible side effects, and should promote equality for all.

GE Turbines and Balanced Scorecard Essay

A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision, mission and the SWOTT Analysis. A balanced scorecard is, â€Å"A set of measures that are directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth† (Pearce & Robinson, 2013, p. 194). This company will relate the in-building turbines values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and growth. Financial Perspective/Shareholder Value A strong and well defined vision and mission statement will facilitate this company to achieve its target. The objectives of the in-building turbines should be implemented as a daily routine so as to increase the performance of the company. The first and foremost responsibility of a company is to seek its customer satisfaction, benefit utilization, increased net revenues and also to achieve financial stability. GE being a financially stable company already gives this new product line a head start for the investors to trust this product. In order to evaluate the financial stability of a company, one should calculate the Operating cost, Earnings per share, growth revenue & return on interest and capital. The shareholders of GE should be very excited for this new line because if it is as successful as hoped for, the stock for the shareholders could see multiple splits happening for GE stock in the near future. These splits will double the already invested, as well as lower the cost per share for new investors. Customer Value Perspective The customers will determine the success of the company. Customer satisfaction must remain at the top of the list for this company in order to see it grow in both demand and profitability for GE and their shareholders.  With the approach of letting the customer have constant monitoring capabilities during the fabricating process of their turbine orders, the more the customer will be engaged with the company and satisfied with the product. This type of approach should also increase the image for the turbines in the market. there must be consistency in the value & quality of the product. It’s the responsibly of GE and their new division to generate awareness in the public and should also offer benefits to those customers who believe in the product during its infancy. The in-building turbine company will also implement a survey board on the website in order to constantly better themselves based on the customer’s desires. The company will monitor their stock share value in the market constantly. By doing this it will allow for GE to offer special promotions on the turbine purchases, with discount percentages for all customers if the shares are constantly moving upward. This will be a way to gather the attention of new customers by introducing this program to them. When the new company and employees’ performance reviews by the customers are favorable for a long enough period of time, it could mean the turbine company is strong enough to hold its position alone in the market and do nothing but strengthen GE’s already established position there. If the reviews from the survey system are poor, the turbine company will have a chance to address the issues and still have to lean on GE for support with their structuring and financing. Process/Internal Operations Perspective Strategic planning is necessary to deliver the turbines to the customers. It should be done in accordance with the customer’s needs for energy conservation and desires of lower energy bills. In order to improve the business efficiencies, market value as well as the current position; one should have an effective strategic management team to overcome all the resistance from the energy providers. The most important thing is to define the purpose or intention of the strategy, this will lead a company smoothly towards its goals. The goals highlight the vision and mission statement of the company. GE’s plan with this new company is to show the world they are the new innovation in green energy through normal daily routines. For the satisfactory outcome of the company the strategic objectives and goals should be monitored on a daily basis. The company will set its objective, as  well as start down a path to be followed while keeping in mind the values and interest of the customers without fail. There will be a tool or set of measurements which may be used to measure the targets, public interest, share value in the market, and budget in hand. In the company’s strategic planning, the surveys will be done constantly so they will be able to change daily to critique their new company to the desires of the customers. GE will be providing excessive financial aid to this company to constantly monitor and aggressively attack the market with this new product through marketing, distribution, and any other means necessary. These turbines will make paying for energy easier on every customer who desires lower bills. GE feels that with this new product, all it will take is for the first customer to experience the difference they can make in attacking inflation. Learning and Growth Perspective The learning and growth process is considered as an extremely important aspect in the balance scorecard, this perspective focuses on the growth and prosperity of the company as well as the learning of internal and external public needs. â€Å"Learning† in accordance with this turbine company is to learn about the attitudes of the internal employees and external customers. This technique of Balance Scorecard will help the company to maintain its position in the market and also bring technological changes. The technological changes are being implemented from the initial launch of this product. GE is able to use their influence to create a technology that hopefully will take the competition years to catch up with. The surveys will provide valuable information to achieve the organization’s mission to constantly learn and improve their product and how the company is operating. The strategic planning should focus on employee training to have competent employees who constantly develop their skills and ultimately provide benefits to the company. For the in-building turbine company, the strategic objective will bring constant improvements in the company. The improvements will be in the form of new technology in the company, constant recruitment of the deserving candidates with retaining the highly skilled workers, as well as letting the customers know the company is always working on the suggestions they provided to increase the organization’s trust and customer circle. The organization will develop a strategy in order to provide more benefits to the customers such as online purchasing and billing for the turbines, letting the customer overlook the fabricating process, constantly introducing new advancements with the products and services, and introducing attractive packages and offers like the discounts for the customers for helping keep the shareholders interested in this type of energy production. The success of the company depends on its vision and mission statement. The best way to attain the targets and goals of the company is to have a strategic plan which can effectively explain and deliver the objectives of the company. The achievements and goals of the company will be easily measured. The well-balanced business will develop the balance scorecard, which is the most significant technique to achieve all targets for GE’s new organization. The balance scorecard’s four perspectives defined here are: Financial perspective, Customer perspective, internal process, and Learning and Growth. With each perspective, the company will define the strategic objectives, performance measures, targets and initiatives. References: Budget. (2014). In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/budget Buhrman, M. (2014). Energy rates could increase after storm. Retrieved from http://russellville.thv11.com/news/news/111997-entergy-rates-could-increase-after-storm Lorette, K. (2014). Importance of Product Packaging in Marketing. Retrieved from http://smallbusiness.chron.com/importance-product-packaging-marketing-648.html Product Focus. (2014). Retrieved from http://www.productfocus.com/pricing_how_to_price.php What is Carbon Fiber? (2014). Retrieved from http://www.dragonplate.com/sections/technology.asp Strategic Management Insight (Sep 03 2013). Retrieved from http://www.strategicmanagementinsight.com/mission-statements/general-electric-mission-statement.html Balanced Scorecard Institute (2009) Balanced Scorecard Basics. Retrieved Sept. 19, 2014 from http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx Pearce, J. A. & Robinson, R. B. (2013). Strategic management: Planning for Domestic and Global Competition (13th ed.). New York: McGraw-Hill.

November and Mid Term Break Poem Analysis

Mid-Term Break†, by Seamus Heaney, is a free-verse poem that portrays the event in which the speaker, who came back from boarding school, deals with the loss of a younger brother. In this poem there are several important themes such as time, age, family, pain, love and most of all death. This poem takes the audience along on the speaker’s journey to accepting his little brother’s death. The author used a number of imagery to depict the themes of the poem. In these imageries, Heaney challenges not only the audience’s visual imagery but as well as auditory, olfactory as well as emotional imagery.For example: â€Å"Counting bells knelling classes to a close†, â€Å"the corpse, stanched† and â€Å"candles soothed the bedside. † Throughout the poem, Seamus Heaney only used simile once to compare the coffin to a cot, â€Å"He lay in the four foot box as in a cot. † The poem is organised with three lines per stanza in which there are no specific rhythm or rhyme pattern. However the last word in the poem rhymes with the last word in the stanza before. Seamus Heaney’s choice of words in this poem is what made the poem so special.The phrase â€Å"it was a hard blow† and the line about the cooing baby bring certain awkwardness to the poem. Also the word â€Å"soothed† brings a certain warm feeling to the poem. However this word is besides words that are associated with mourning and death such as â€Å"bedside†, â€Å"candles† and â€Å"Snowdrops† These choices of words bring the audience on a emotional rollercoaster. Moreover, the author’s choice of words once more highlighted the last line. Heaney used alliteration, assonance and repetition to add further emphasis on the â€Å"four foot box† Which suggests how important this line is to the core of the poem. – The poem ‘November' By Simon armitage is about how a man , the speaker, copes with the loss of a family member, not through death but through age.The speaker and a man named John (probably a friend) have taken John’s grandmother to a nursing home. They know she will not come back out of the home. When they leave the old lady, they drive back to John’s house and drink alcohol, to cope with the emotions of the situation. The poet tries to lift John out of his depression. As with all poetry, the poem captures the interest of the reader through its exploration of human feelings and motivations.The choice of ‘November’ as the title is effective in that this is clearly the winter of the grandmother’s life, which is drawing to its close. There is little, if anything, that is attractive about the month of November: the weather is bad, and certainly not picturesque, and the dismal and dank darkness which we associate with the month reflects the feelings experienced by the poet and John in the light of the old lady’s decline. In Stanza 1, th e effects of ageing on the grandmother are shown by the way she walks: she takes four short steps to every two taken by the poet and John.Stanza 2 shows the genuine affection and care John lavishes upon his grandmother, making sure that she has all she needs, as well as mementoes of home â€Å"family trinkets†: he is trying to cater for her emotional, as well as her physical, needs. The obvious closeness of the relationship is reflected in the fact that he â€Å"pares† his grandmother’s nails – quite an intimate act for a grandson to carry out. However, the old lady has degenerated into an object, as John wraps her in the rough blankets.The reference to the old lady’s â€Å"incontinence† provides the reader with a clear indication of her helplessness, and why she has had to go into a nursing home. Stanza 3 begins with a play on words, â€Å"It is time John. † this could mean that it is time to leave the old lady, or that it is the pas sage of time and hence the ageing process which has brought things to their current situation. The stanza focuses on the lack of quality of life of old people: they are drained of colour, their bodies show signs of ageing â€Å"slack breasts† and â€Å"baldness† and they are losing their mental faculties â€Å"stunned rains†.The loss of ‘normal’ human attributes and capabilities is brought home by the poets’ shocking reference to â€Å"these monsters†. Stanzas 4 and 5 concentrate on the aftermath, emotionally, of leaving the grandmother in the home, no doubt John’s main feeling being one of guilt, and the final stanza is an attempt to lift the emotions of the reader and of John by giving a message of expediency, but one which is positive for the younger men.The poem is written in free verse and contains little rhyme. The poem is constructed of six stanzas, the first five of three lines each, the last of only two lines. The first three stanzas focus on the nursing home, leading up to a crescendo at the end of Stanza 3 with â€Å"these monsters. † throughout these stanzas, the poet is reassuring John, despite feeling repulsed by the images of the elderly in the home.Both Poems are effective in their exploration of the emotions of sadness and guilt felt by relatives and friends when the passing years lead to a loved one losing all sense of dignity and quality of life. The choices of language and literary devices are very appropriate and served their purpose. In November, the speaker tells of the loss of a family member, not through death, but through age, using brutal language to put the point across while Mid Term break attempts to do the same, in a more bitter sweet way.

Maxine Tynes’ poem “Reach out and Touch” Essay

With Maxine Tynes’ poem Reach out and Touch, the title suggests that the poem literally is about a person reaching out and touching objects or people. Tynes suggests that the more mature generation should reach out and help others more often, and maybe touching someone’s heart should be all worth it. The first 6 lines of Tynes’ poem, describes how the curiosity of a child. Line number 6 â€Å"to see if it comes off† proves that the child’s intentions were purely curiosity. The use of â€Å"electric† in line 3 was a very descriptive and vivid word to describe the poet’s bouncing curls. The author used these specific worlds and quotes to tell us that we should learn the innocents of a child and reach out to learn about the people around you. Without the â€Å"reaching out and touching†(2 & 3) part, the child wouldn’t have known that the person’s curly hair was electrifying (great curls). From lines 7 to 11, the mother, fear of bothering the person sitting in front of them, slapped the child’s hands away. With line 9 â€Å"hush-up of your questions† the poet is trying to make an analogy, as if â€Å"slapping hands away† (8) is what adults usually do. They don’t want their children to meddle into other people’s business, and in order to do that, we must not reach out to others. â€Å"What if reaching out in turn could cause the children pain†, is usually what the parents are thinking about. But children are too naà ¯ve to think that way. In line 11 â€Å"why it doesn’t come off† proves this innocence. The remaining lines of the poem started out with poet’s attitude shifting towards sympathetic/empathetic, when they were playful and unaware of the characters to begin with. The shift starts on line 13 with the word â€Å"but..† which indicated the child was upset from not able to cure their curiosity or the poet was trying to suggest was that the child was upset from not letting their caring personality portray through. â€Å"..in the fear that mother love wraps you in† is when the poet uses personification to show us that though mother love helps us grow, reaching out amongst friends is also a good thing. The title Reach out and Touch has a meaning beyond the literal. It is about reaching out to those of need and touch their hearts. With such a short  poem, Maxine Tynes was able to effectively illustrate the importance of reaching out and touching lives of other people. Whether it is a lovable hug or just a word of friendly advice, this type of reaching out could be the key to a better world. The message the poet was trying to portray was to tell readers that socialize with an open-heart, and you will be amazed how someone’s actions can touch your heart. By using subtle words of play, for example words like â€Å"magic,† â€Å"warm,† and â€Å"okay,† Maxine Tynes was able to portray just that.

Corporate Social Responsibility and branding Essay

1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover, a literature review, research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies ´ way of handle their responsibilities (Burchell, 2008). In order to form a strategy for the protection of their brand image and reputation many companies find themselves engaging in Corporate Social Responsibility activities (Kotler and Lee 2005), from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result, corporate reporting on social responsibility initiatives can more often be found in companies ´ marketing strategies (Kotler and Lee, 2005). Even though CSR activities are increasing among today ´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008). Already in 1972 the American professor in Business Administration, Dow Votaw, stated that the amount pages on social responsibility written in our time would fill up a small library. As it turns out, he was right. CSR is here to stay. The idea of taking responsibility beyond what the law demands has increased since the millennial shift (Borglund, DeGeer and Sweet, 2012). Especially big organizations, both in the public and private sectors, are engaging in these kinds of activities (Burchell, 2008). The benefits of a company ´s usage of CSR activities can lead to a better position in the market and a positive return on investment. On top of that of course the benefits for society, such as improvement of life or a cleaner environment (Kotler and Lee, 2005). On the other hand, many view CSR mainly as a step towards a reputation as a responsible business and as good citizens (Burchell, 2008). Either how, risks by avoiding to use this concept can lead to lack of legitimacy for the organization. Meyer and Rowan (1977) also claim that when having a business it is important to be accepted and to be legitimacy in the environment as well as having effective and structured internal processes to survive. According to Grusch (2006) consumers actively scrutinize the local behavior of international companies. Their out-sourced ventures are also being observed, and information regarding possible bad behavior reaches the ears’ of the public much more quickly than it used to. Consequently, to the stakeholders’ awareness and other factors that can have an impact on a company’s survival, it is therefore important for companies to establish competitive advantage. Differentiation is a way to secure competitive advantage. By using a differentiation strategy a company ´s key strengths and core competencies builds up, and this is where CSR has an important role for a company ´s brand as it gets differentiate by incorporating it in the corporate image. This kind of action can generate to better brand attitudes and in the long run this will result in brand loyalty (Grant, 2008). 1.2 Literature review 1.3 Problem discussion As stated in the background, CSR is a burning question among today ´s companies. Stakeholders are starting to put more pressure on companies ´ responsibility in the society they are operating in, therefore, in order to get a competitive advantage CSR has become a major tool in their marketing strategy (Kotler and Lee, 2005). A branding law defined by Werther and Chandler (2005) shows that CSR will evoke attitudes towards the brand. Are these attitudes positive it will be lead to positive purchase decision and loyal customers, which give companies competitive advantage (Roper and Fill 2012). In Kotler and Lee ´s book (2005) Corporate Social Responsibility – Doing the most good for your company and your cause, they are describing examples of well-known organizations that have used CSR to increase their brand value. It has therefore been a shift focus in the CSR debate, nowadays it is more a debate of how CSR activities should be used and how effective it can be used as a branding tool, rather than if companies should use this concept or not (Smith, 2003). Based on the debate the question that arises is therefore: in what way should CSR activities be used in order to be effective for a positive attitude towards the brand? Today there are many studies relating to the area of CSR. Research does suggest there is a positive relationship between CSR and consumer attitudes towards brands and companies (Creyer and Ross 1997; Ellen, Mohr and Webb, 2000; Lacey and Kennet-Hensel, 2010). It is also shown in studies that CSR activities influence how the consumer behave when a certain brand appear in their mind (Becker-Olsen et al., 2006; Nhattacharya and Sen, 2004). However, most of these studies are focusing on people and brand perception in developed countries. The literatures were more specialized of how the CSR influences image of the brand in the western world and how the western public persuaded the brand of the CSR activities. When doing literature research, the amount of research studies about CSR in developing countries were of a narrow amount. No study could be found about CSR ´s link to branding in a developing ´s countries perspective, further, about how the locals ´ (employers of the company and the consumer in the developing country) brand perception of CSR activities are. As the real life stories in Kotler and Lee ´s book (2005) showed that CSR has an effective link to the brand. However, most of the organizations were conducting the CSR activities in the country they operated in and the society had a good knowledge of what CSR is. Likewise, a study showed that the brand would be â€Å"effected† and look different if the consumers were aware of CSR of the companies (Boulstridge and Carrigan 2000). So the question that can be asked and discussed is if it will appear an effective link to a company ´s brand in a country that is not developed? A research gap is therefore identified. If we place and conduct a study conducted in a western world in a developing country ´s context, would the outcome be the same? Would there be a similar link between CSR and branding there? 1.4 Purpose The purpose of this thesis is to get a deeper understanding of the link between a company ´s CSR and its branding in a developing country. Based on the purpose the following research questions will be presented: 1. What kind of CSR activities are being used to effectively increase positive attitudes towards the company ´s brand? 2. In what way is a company ´s CSR linked to its brand in the Philippines? 3. And how do these attitudes create value for the brand? 2. Methodology In this chapter the research methodology applied in this thesis will be discussed. A description regarding the method design of the study will be explained in the following order: research design, data collection, validity and reliability and data analysis. 2.1 Research approach There are three type of studies identified by Yin (2003): exploratory, explanatory and descriptive. An exploratory research design tries to define the research question and form the hypothesis. A descriptive research in the other hand, tries to describe a different characteristic of a phenomena that arises. When doing a descriptive case study the data collection is being guided by theories. When conducting the explanatory research design it is about how it explains course of events and relate how things happened (Yin, 2003). According to Yin (2003) this thesis can be seen as a descriptive research as it will focus on describing what impact CSR has on branding. When using a descriptive research the problem is structured and understood, which means that existing literature about the topic of CSR and branding (Ghauri and Gronhaug 2010). And this kind of research is mainly done when a researcher wants to gain an even better knowledge of a specific topic (Gill and Johnson, 2010). Due to the research purpose, which is to investigate how CSR influences on a company ´s brand in the Philippines this research method fits the best among the three other ways. 3.2 Research design I chose case studies method, because it enhances the understanding of what is going on in a particular case and it can involve a detailed investigation (Yin, 2009). This information that is gained from case studies are therefore relevant to answer some of my problem and research questions as I want to investigate companies ´ CSR activities and observe these activities in order to understand its impact on the brand which is the data collection in my first section of the study. By a case study approach observations of a companies ´ activities can be captured, which is in a way impossible to capture through questionnaires and interviews (Ghauri and Gronhaug, 2010). 3.3.1 The case study In the beginning of March I will travel to the Philippines to carry on an eight weeks field study which will give me the opportunity to study some Swedish/International companies ´ CSR activities and how these activities affect their brand perception by interviewing the consumers and workers in country. The case study will therefore obtain information to fulfill my purpose. The choice of companies: The information obtained will be from companies that use CSR activities in the Philippines. In order to fill the research gap I will be aiming for to study companies with well-known CSR activities. 2.3 Data collection A qualitative method will be used in order to collect the information for this thesis. Regarding to Trost (2005) a qualitative method is described as a method where the interviewer gathers the information on the interviewee ´s feelings, thoughts and experiences. Hence, to the search of a deeper understanding of how CSR affects the brand perception, this qualitative approach fit the purpose of the thesis because it can give me a deep information regarding the employees ´ and consumers opinions and feelings towards CSR in the Philippines and the brand which is the aim of this study. 2.3.1 Qualitative interview design Semi-structures face-to-face-interview. 4.4 Validity in qualitative research â€Å"Descriptive validity refers to the degree to which the actual description holds true† (Ghauri and Gronhaug, 2010 p. 210). Bias: When interviewing the respondents a â€Å"lifting† description of the brand can appear, because they have been chosen to do this certain interview about the companies’ actions. Language is the basic tool of interviewing, and may especially be important in qualitative interviewing (Kvale, 1989). The interviews will be conducted by me in English and since communication is a very important in order to get the information it can appear some small misunderstanding as English is not my mother language. But by conducting a face to face interview, the body language and face expression will increase the validity of the interviews. REFERENCES Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2004). Principles of Marketing, 4th European edition. New Jersey: FT- Prentice Hall. Burchell, J. 2008. The Corporate Social Responsibility Reader. London and New York: Routledge. Kotler, P. and Lee, N. (2005)  ´Corporate Social Responsibility – Doing the Most Good for Your Company and Your Cause ´, Hoboken, New Jersey. Crowther, D. and Capaldi, N. (2008). The ashgate research companion to Corporate Social Responsibility. MPG Books Ltd, Bodmin, Cornwall Suchman, M. C. (1995) Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, Vol 20;3, p 571-610. Benn, S. and Bolton, D. (2011). Key Concepts in Corporate Social Responsibility. SAGE Publications Ltd: London Werther, W.B. And Chandler, D. (2005)  ´Strategic Corporate Social Responsibility as Global Brand Insurance ´, Business Horizons 48:317-24. Boulstridge, E and Carrigan, M.†Do consumers really care about corporate responsbility? Highlighting the attitude behavior gap.† Journal of communication management, (2000): 359-360 Gill, J and Johnson, P, 2010, Research Methods for Managers 4th Edition. SAGE Publications Ltd Ghauri, P and Gronhaug, K, 2010, Research Methods in Business Studies 4th edition. Pearson Education Limited. Trost, J, 2005, Kvalitativa intervjuer. Studentlitteratur, Lund. Halvorsen, K. (1989). Samhà ¤llsvetenskaplig Metod. Oslo: Studentlitteratur AB Yin, R.K, 2009, Case Study Research – Design and Method. London: SAGE Ellen, P.S., Webb, D.J. & Mohr, L.A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34 (2), 147-57. doi: 10.1177/0092070305284976 Creyer, E. H., & Ross, W. T., Jr. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421–32. doi: 10.1108/07363769710185999