Feminism Essay -- Womens Right, Equality

The past century saw women in Britain gain control of their fertility, acquire access to education and establish their status as equal citizens. The British social order came a long way from 1890s when women in Britain were legally restricted to the point they could not enter a contract, own property or have parental rights; unmarried women were challenged by society and pressured in to marriage (British History Oxford, 2007).The women’s rights and suffrage movements in the period between 1832 and 1918, which is known as ‘The first feminist wave’, aimed to challenge the idea of women being the inferior sex and demanded equal rights. This ‘so called’ first wave ended with the ‘Royal Assent to the Representation of the People Parliament Act’ being passed in 1918, which granted women the ability to vote and recognised females as equal citizens (Fraisse, 1993). Following work will assay the position of women in today’s society and barr iers that prevent gender equality. The focus will be on the conflict between feminist ideals, assumptions and demands behind what known as feminism. Feminism has evolved dramatically over time, which makes finding a widely accepted set of feminist ideas an impossible task. However, Webster’s dictionary (2007, p230) defines feminism as a theory of the political, economic, and social equality of the sexes. Therefore, feminism is based around the idea of men and women being equal. On the other hand, feminist is also defined as ‘an organized activity on behalf of women's rights and interests’ (Webster 2007, p.230). This highly ambiguous definition suggests that any socially or politically active woman can be considered to be a feminist, so the ideas of feminists do not always coincide with the philosophy o... ...en’s favour. Therefore, it is extremely difficult to determine what gender receives the larger income over a lifetime. With this in mind, modern feminism appears to be aimed at total equality, where every adult receives same wage and employers are controlled by the government. The feminist philosophy, on the other hand, preaches equality purely in legal and political rights. A number of conservative feminists believe the battle for equal rights was won when in 1928 women were enfranchised (British History Oxford, 2007). It caused social transformation in Britain and liberated women. This philosophy is relevant in modern society because it can be beneficial in any country where women experience hard ship due lack of legal equality. Further legislation aimed at improving equality in the UK needs to consider possible side effects, and should promote equality for all.

GE Turbines and Balanced Scorecard Essay

A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision, mission and the SWOTT Analysis. A balanced scorecard is, â€Å"A set of measures that are directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth† (Pearce & Robinson, 2013, p. 194). This company will relate the in-building turbines values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and growth. Financial Perspective/Shareholder Value A strong and well defined vision and mission statement will facilitate this company to achieve its target. The objectives of the in-building turbines should be implemented as a daily routine so as to increase the performance of the company. The first and foremost responsibility of a company is to seek its customer satisfaction, benefit utilization, increased net revenues and also to achieve financial stability. GE being a financially stable company already gives this new product line a head start for the investors to trust this product. In order to evaluate the financial stability of a company, one should calculate the Operating cost, Earnings per share, growth revenue & return on interest and capital. The shareholders of GE should be very excited for this new line because if it is as successful as hoped for, the stock for the shareholders could see multiple splits happening for GE stock in the near future. These splits will double the already invested, as well as lower the cost per share for new investors. Customer Value Perspective The customers will determine the success of the company. Customer satisfaction must remain at the top of the list for this company in order to see it grow in both demand and profitability for GE and their shareholders.  With the approach of letting the customer have constant monitoring capabilities during the fabricating process of their turbine orders, the more the customer will be engaged with the company and satisfied with the product. This type of approach should also increase the image for the turbines in the market. there must be consistency in the value & quality of the product. It’s the responsibly of GE and their new division to generate awareness in the public and should also offer benefits to those customers who believe in the product during its infancy. The in-building turbine company will also implement a survey board on the website in order to constantly better themselves based on the customer’s desires. The company will monitor their stock share value in the market constantly. By doing this it will allow for GE to offer special promotions on the turbine purchases, with discount percentages for all customers if the shares are constantly moving upward. This will be a way to gather the attention of new customers by introducing this program to them. When the new company and employees’ performance reviews by the customers are favorable for a long enough period of time, it could mean the turbine company is strong enough to hold its position alone in the market and do nothing but strengthen GE’s already established position there. If the reviews from the survey system are poor, the turbine company will have a chance to address the issues and still have to lean on GE for support with their structuring and financing. Process/Internal Operations Perspective Strategic planning is necessary to deliver the turbines to the customers. It should be done in accordance with the customer’s needs for energy conservation and desires of lower energy bills. In order to improve the business efficiencies, market value as well as the current position; one should have an effective strategic management team to overcome all the resistance from the energy providers. The most important thing is to define the purpose or intention of the strategy, this will lead a company smoothly towards its goals. The goals highlight the vision and mission statement of the company. GE’s plan with this new company is to show the world they are the new innovation in green energy through normal daily routines. For the satisfactory outcome of the company the strategic objectives and goals should be monitored on a daily basis. The company will set its objective, as  well as start down a path to be followed while keeping in mind the values and interest of the customers without fail. There will be a tool or set of measurements which may be used to measure the targets, public interest, share value in the market, and budget in hand. In the company’s strategic planning, the surveys will be done constantly so they will be able to change daily to critique their new company to the desires of the customers. GE will be providing excessive financial aid to this company to constantly monitor and aggressively attack the market with this new product through marketing, distribution, and any other means necessary. These turbines will make paying for energy easier on every customer who desires lower bills. GE feels that with this new product, all it will take is for the first customer to experience the difference they can make in attacking inflation. Learning and Growth Perspective The learning and growth process is considered as an extremely important aspect in the balance scorecard, this perspective focuses on the growth and prosperity of the company as well as the learning of internal and external public needs. â€Å"Learning† in accordance with this turbine company is to learn about the attitudes of the internal employees and external customers. This technique of Balance Scorecard will help the company to maintain its position in the market and also bring technological changes. The technological changes are being implemented from the initial launch of this product. GE is able to use their influence to create a technology that hopefully will take the competition years to catch up with. The surveys will provide valuable information to achieve the organization’s mission to constantly learn and improve their product and how the company is operating. The strategic planning should focus on employee training to have competent employees who constantly develop their skills and ultimately provide benefits to the company. For the in-building turbine company, the strategic objective will bring constant improvements in the company. The improvements will be in the form of new technology in the company, constant recruitment of the deserving candidates with retaining the highly skilled workers, as well as letting the customers know the company is always working on the suggestions they provided to increase the organization’s trust and customer circle. The organization will develop a strategy in order to provide more benefits to the customers such as online purchasing and billing for the turbines, letting the customer overlook the fabricating process, constantly introducing new advancements with the products and services, and introducing attractive packages and offers like the discounts for the customers for helping keep the shareholders interested in this type of energy production. The success of the company depends on its vision and mission statement. The best way to attain the targets and goals of the company is to have a strategic plan which can effectively explain and deliver the objectives of the company. The achievements and goals of the company will be easily measured. The well-balanced business will develop the balance scorecard, which is the most significant technique to achieve all targets for GE’s new organization. The balance scorecard’s four perspectives defined here are: Financial perspective, Customer perspective, internal process, and Learning and Growth. With each perspective, the company will define the strategic objectives, performance measures, targets and initiatives. References: Budget. (2014). In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/budget Buhrman, M. (2014). Energy rates could increase after storm. Retrieved from http://russellville.thv11.com/news/news/111997-entergy-rates-could-increase-after-storm Lorette, K. (2014). Importance of Product Packaging in Marketing. Retrieved from http://smallbusiness.chron.com/importance-product-packaging-marketing-648.html Product Focus. (2014). Retrieved from http://www.productfocus.com/pricing_how_to_price.php What is Carbon Fiber? (2014). Retrieved from http://www.dragonplate.com/sections/technology.asp Strategic Management Insight (Sep 03 2013). Retrieved from http://www.strategicmanagementinsight.com/mission-statements/general-electric-mission-statement.html Balanced Scorecard Institute (2009) Balanced Scorecard Basics. Retrieved Sept. 19, 2014 from http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx Pearce, J. A. & Robinson, R. B. (2013). Strategic management: Planning for Domestic and Global Competition (13th ed.). New York: McGraw-Hill.

November and Mid Term Break Poem Analysis

Mid-Term Break†, by Seamus Heaney, is a free-verse poem that portrays the event in which the speaker, who came back from boarding school, deals with the loss of a younger brother. In this poem there are several important themes such as time, age, family, pain, love and most of all death. This poem takes the audience along on the speaker’s journey to accepting his little brother’s death. The author used a number of imagery to depict the themes of the poem. In these imageries, Heaney challenges not only the audience’s visual imagery but as well as auditory, olfactory as well as emotional imagery.For example: â€Å"Counting bells knelling classes to a close†, â€Å"the corpse, stanched† and â€Å"candles soothed the bedside. † Throughout the poem, Seamus Heaney only used simile once to compare the coffin to a cot, â€Å"He lay in the four foot box as in a cot. † The poem is organised with three lines per stanza in which there are no specific rhythm or rhyme pattern. However the last word in the poem rhymes with the last word in the stanza before. Seamus Heaney’s choice of words in this poem is what made the poem so special.The phrase â€Å"it was a hard blow† and the line about the cooing baby bring certain awkwardness to the poem. Also the word â€Å"soothed† brings a certain warm feeling to the poem. However this word is besides words that are associated with mourning and death such as â€Å"bedside†, â€Å"candles† and â€Å"Snowdrops† These choices of words bring the audience on a emotional rollercoaster. Moreover, the author’s choice of words once more highlighted the last line. Heaney used alliteration, assonance and repetition to add further emphasis on the â€Å"four foot box† Which suggests how important this line is to the core of the poem. – The poem ‘November' By Simon armitage is about how a man , the speaker, copes with the loss of a family member, not through death but through age.The speaker and a man named John (probably a friend) have taken John’s grandmother to a nursing home. They know she will not come back out of the home. When they leave the old lady, they drive back to John’s house and drink alcohol, to cope with the emotions of the situation. The poet tries to lift John out of his depression. As with all poetry, the poem captures the interest of the reader through its exploration of human feelings and motivations.The choice of ‘November’ as the title is effective in that this is clearly the winter of the grandmother’s life, which is drawing to its close. There is little, if anything, that is attractive about the month of November: the weather is bad, and certainly not picturesque, and the dismal and dank darkness which we associate with the month reflects the feelings experienced by the poet and John in the light of the old lady’s decline. In Stanza 1, th e effects of ageing on the grandmother are shown by the way she walks: she takes four short steps to every two taken by the poet and John.Stanza 2 shows the genuine affection and care John lavishes upon his grandmother, making sure that she has all she needs, as well as mementoes of home â€Å"family trinkets†: he is trying to cater for her emotional, as well as her physical, needs. The obvious closeness of the relationship is reflected in the fact that he â€Å"pares† his grandmother’s nails – quite an intimate act for a grandson to carry out. However, the old lady has degenerated into an object, as John wraps her in the rough blankets.The reference to the old lady’s â€Å"incontinence† provides the reader with a clear indication of her helplessness, and why she has had to go into a nursing home. Stanza 3 begins with a play on words, â€Å"It is time John. † this could mean that it is time to leave the old lady, or that it is the pas sage of time and hence the ageing process which has brought things to their current situation. The stanza focuses on the lack of quality of life of old people: they are drained of colour, their bodies show signs of ageing â€Å"slack breasts† and â€Å"baldness† and they are losing their mental faculties â€Å"stunned rains†.The loss of ‘normal’ human attributes and capabilities is brought home by the poets’ shocking reference to â€Å"these monsters†. Stanzas 4 and 5 concentrate on the aftermath, emotionally, of leaving the grandmother in the home, no doubt John’s main feeling being one of guilt, and the final stanza is an attempt to lift the emotions of the reader and of John by giving a message of expediency, but one which is positive for the younger men.The poem is written in free verse and contains little rhyme. The poem is constructed of six stanzas, the first five of three lines each, the last of only two lines. The first three stanzas focus on the nursing home, leading up to a crescendo at the end of Stanza 3 with â€Å"these monsters. † throughout these stanzas, the poet is reassuring John, despite feeling repulsed by the images of the elderly in the home.Both Poems are effective in their exploration of the emotions of sadness and guilt felt by relatives and friends when the passing years lead to a loved one losing all sense of dignity and quality of life. The choices of language and literary devices are very appropriate and served their purpose. In November, the speaker tells of the loss of a family member, not through death, but through age, using brutal language to put the point across while Mid Term break attempts to do the same, in a more bitter sweet way.

Maxine Tynes’ poem “Reach out and Touch” Essay

With Maxine Tynes’ poem Reach out and Touch, the title suggests that the poem literally is about a person reaching out and touching objects or people. Tynes suggests that the more mature generation should reach out and help others more often, and maybe touching someone’s heart should be all worth it. The first 6 lines of Tynes’ poem, describes how the curiosity of a child. Line number 6 â€Å"to see if it comes off† proves that the child’s intentions were purely curiosity. The use of â€Å"electric† in line 3 was a very descriptive and vivid word to describe the poet’s bouncing curls. The author used these specific worlds and quotes to tell us that we should learn the innocents of a child and reach out to learn about the people around you. Without the â€Å"reaching out and touching†(2 & 3) part, the child wouldn’t have known that the person’s curly hair was electrifying (great curls). From lines 7 to 11, the mother, fear of bothering the person sitting in front of them, slapped the child’s hands away. With line 9 â€Å"hush-up of your questions† the poet is trying to make an analogy, as if â€Å"slapping hands away† (8) is what adults usually do. They don’t want their children to meddle into other people’s business, and in order to do that, we must not reach out to others. â€Å"What if reaching out in turn could cause the children pain†, is usually what the parents are thinking about. But children are too naà ¯ve to think that way. In line 11 â€Å"why it doesn’t come off† proves this innocence. The remaining lines of the poem started out with poet’s attitude shifting towards sympathetic/empathetic, when they were playful and unaware of the characters to begin with. The shift starts on line 13 with the word â€Å"but..† which indicated the child was upset from not able to cure their curiosity or the poet was trying to suggest was that the child was upset from not letting their caring personality portray through. â€Å"..in the fear that mother love wraps you in† is when the poet uses personification to show us that though mother love helps us grow, reaching out amongst friends is also a good thing. The title Reach out and Touch has a meaning beyond the literal. It is about reaching out to those of need and touch their hearts. With such a short  poem, Maxine Tynes was able to effectively illustrate the importance of reaching out and touching lives of other people. Whether it is a lovable hug or just a word of friendly advice, this type of reaching out could be the key to a better world. The message the poet was trying to portray was to tell readers that socialize with an open-heart, and you will be amazed how someone’s actions can touch your heart. By using subtle words of play, for example words like â€Å"magic,† â€Å"warm,† and â€Å"okay,† Maxine Tynes was able to portray just that.

Corporate Social Responsibility and branding Essay

1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover, a literature review, research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies ´ way of handle their responsibilities (Burchell, 2008). In order to form a strategy for the protection of their brand image and reputation many companies find themselves engaging in Corporate Social Responsibility activities (Kotler and Lee 2005), from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result, corporate reporting on social responsibility initiatives can more often be found in companies ´ marketing strategies (Kotler and Lee, 2005). Even though CSR activities are increasing among today ´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008). Already in 1972 the American professor in Business Administration, Dow Votaw, stated that the amount pages on social responsibility written in our time would fill up a small library. As it turns out, he was right. CSR is here to stay. The idea of taking responsibility beyond what the law demands has increased since the millennial shift (Borglund, DeGeer and Sweet, 2012). Especially big organizations, both in the public and private sectors, are engaging in these kinds of activities (Burchell, 2008). The benefits of a company ´s usage of CSR activities can lead to a better position in the market and a positive return on investment. On top of that of course the benefits for society, such as improvement of life or a cleaner environment (Kotler and Lee, 2005). On the other hand, many view CSR mainly as a step towards a reputation as a responsible business and as good citizens (Burchell, 2008). Either how, risks by avoiding to use this concept can lead to lack of legitimacy for the organization. Meyer and Rowan (1977) also claim that when having a business it is important to be accepted and to be legitimacy in the environment as well as having effective and structured internal processes to survive. According to Grusch (2006) consumers actively scrutinize the local behavior of international companies. Their out-sourced ventures are also being observed, and information regarding possible bad behavior reaches the ears’ of the public much more quickly than it used to. Consequently, to the stakeholders’ awareness and other factors that can have an impact on a company’s survival, it is therefore important for companies to establish competitive advantage. Differentiation is a way to secure competitive advantage. By using a differentiation strategy a company ´s key strengths and core competencies builds up, and this is where CSR has an important role for a company ´s brand as it gets differentiate by incorporating it in the corporate image. This kind of action can generate to better brand attitudes and in the long run this will result in brand loyalty (Grant, 2008). 1.2 Literature review 1.3 Problem discussion As stated in the background, CSR is a burning question among today ´s companies. Stakeholders are starting to put more pressure on companies ´ responsibility in the society they are operating in, therefore, in order to get a competitive advantage CSR has become a major tool in their marketing strategy (Kotler and Lee, 2005). A branding law defined by Werther and Chandler (2005) shows that CSR will evoke attitudes towards the brand. Are these attitudes positive it will be lead to positive purchase decision and loyal customers, which give companies competitive advantage (Roper and Fill 2012). In Kotler and Lee ´s book (2005) Corporate Social Responsibility – Doing the most good for your company and your cause, they are describing examples of well-known organizations that have used CSR to increase their brand value. It has therefore been a shift focus in the CSR debate, nowadays it is more a debate of how CSR activities should be used and how effective it can be used as a branding tool, rather than if companies should use this concept or not (Smith, 2003). Based on the debate the question that arises is therefore: in what way should CSR activities be used in order to be effective for a positive attitude towards the brand? Today there are many studies relating to the area of CSR. Research does suggest there is a positive relationship between CSR and consumer attitudes towards brands and companies (Creyer and Ross 1997; Ellen, Mohr and Webb, 2000; Lacey and Kennet-Hensel, 2010). It is also shown in studies that CSR activities influence how the consumer behave when a certain brand appear in their mind (Becker-Olsen et al., 2006; Nhattacharya and Sen, 2004). However, most of these studies are focusing on people and brand perception in developed countries. The literatures were more specialized of how the CSR influences image of the brand in the western world and how the western public persuaded the brand of the CSR activities. When doing literature research, the amount of research studies about CSR in developing countries were of a narrow amount. No study could be found about CSR ´s link to branding in a developing ´s countries perspective, further, about how the locals ´ (employers of the company and the consumer in the developing country) brand perception of CSR activities are. As the real life stories in Kotler and Lee ´s book (2005) showed that CSR has an effective link to the brand. However, most of the organizations were conducting the CSR activities in the country they operated in and the society had a good knowledge of what CSR is. Likewise, a study showed that the brand would be â€Å"effected† and look different if the consumers were aware of CSR of the companies (Boulstridge and Carrigan 2000). So the question that can be asked and discussed is if it will appear an effective link to a company ´s brand in a country that is not developed? A research gap is therefore identified. If we place and conduct a study conducted in a western world in a developing country ´s context, would the outcome be the same? Would there be a similar link between CSR and branding there? 1.4 Purpose The purpose of this thesis is to get a deeper understanding of the link between a company ´s CSR and its branding in a developing country. Based on the purpose the following research questions will be presented: 1. What kind of CSR activities are being used to effectively increase positive attitudes towards the company ´s brand? 2. In what way is a company ´s CSR linked to its brand in the Philippines? 3. And how do these attitudes create value for the brand? 2. Methodology In this chapter the research methodology applied in this thesis will be discussed. A description regarding the method design of the study will be explained in the following order: research design, data collection, validity and reliability and data analysis. 2.1 Research approach There are three type of studies identified by Yin (2003): exploratory, explanatory and descriptive. An exploratory research design tries to define the research question and form the hypothesis. A descriptive research in the other hand, tries to describe a different characteristic of a phenomena that arises. When doing a descriptive case study the data collection is being guided by theories. When conducting the explanatory research design it is about how it explains course of events and relate how things happened (Yin, 2003). According to Yin (2003) this thesis can be seen as a descriptive research as it will focus on describing what impact CSR has on branding. When using a descriptive research the problem is structured and understood, which means that existing literature about the topic of CSR and branding (Ghauri and Gronhaug 2010). And this kind of research is mainly done when a researcher wants to gain an even better knowledge of a specific topic (Gill and Johnson, 2010). Due to the research purpose, which is to investigate how CSR influences on a company ´s brand in the Philippines this research method fits the best among the three other ways. 3.2 Research design I chose case studies method, because it enhances the understanding of what is going on in a particular case and it can involve a detailed investigation (Yin, 2009). This information that is gained from case studies are therefore relevant to answer some of my problem and research questions as I want to investigate companies ´ CSR activities and observe these activities in order to understand its impact on the brand which is the data collection in my first section of the study. By a case study approach observations of a companies ´ activities can be captured, which is in a way impossible to capture through questionnaires and interviews (Ghauri and Gronhaug, 2010). 3.3.1 The case study In the beginning of March I will travel to the Philippines to carry on an eight weeks field study which will give me the opportunity to study some Swedish/International companies ´ CSR activities and how these activities affect their brand perception by interviewing the consumers and workers in country. The case study will therefore obtain information to fulfill my purpose. The choice of companies: The information obtained will be from companies that use CSR activities in the Philippines. In order to fill the research gap I will be aiming for to study companies with well-known CSR activities. 2.3 Data collection A qualitative method will be used in order to collect the information for this thesis. Regarding to Trost (2005) a qualitative method is described as a method where the interviewer gathers the information on the interviewee ´s feelings, thoughts and experiences. Hence, to the search of a deeper understanding of how CSR affects the brand perception, this qualitative approach fit the purpose of the thesis because it can give me a deep information regarding the employees ´ and consumers opinions and feelings towards CSR in the Philippines and the brand which is the aim of this study. 2.3.1 Qualitative interview design Semi-structures face-to-face-interview. 4.4 Validity in qualitative research â€Å"Descriptive validity refers to the degree to which the actual description holds true† (Ghauri and Gronhaug, 2010 p. 210). Bias: When interviewing the respondents a â€Å"lifting† description of the brand can appear, because they have been chosen to do this certain interview about the companies’ actions. Language is the basic tool of interviewing, and may especially be important in qualitative interviewing (Kvale, 1989). The interviews will be conducted by me in English and since communication is a very important in order to get the information it can appear some small misunderstanding as English is not my mother language. But by conducting a face to face interview, the body language and face expression will increase the validity of the interviews. REFERENCES Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2004). Principles of Marketing, 4th European edition. New Jersey: FT- Prentice Hall. Burchell, J. 2008. The Corporate Social Responsibility Reader. London and New York: Routledge. Kotler, P. and Lee, N. (2005)  ´Corporate Social Responsibility – Doing the Most Good for Your Company and Your Cause ´, Hoboken, New Jersey. Crowther, D. and Capaldi, N. (2008). The ashgate research companion to Corporate Social Responsibility. MPG Books Ltd, Bodmin, Cornwall Suchman, M. C. (1995) Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, Vol 20;3, p 571-610. Benn, S. and Bolton, D. (2011). Key Concepts in Corporate Social Responsibility. SAGE Publications Ltd: London Werther, W.B. And Chandler, D. (2005)  ´Strategic Corporate Social Responsibility as Global Brand Insurance ´, Business Horizons 48:317-24. Boulstridge, E and Carrigan, M.†Do consumers really care about corporate responsbility? Highlighting the attitude behavior gap.† Journal of communication management, (2000): 359-360 Gill, J and Johnson, P, 2010, Research Methods for Managers 4th Edition. SAGE Publications Ltd Ghauri, P and Gronhaug, K, 2010, Research Methods in Business Studies 4th edition. Pearson Education Limited. Trost, J, 2005, Kvalitativa intervjuer. Studentlitteratur, Lund. Halvorsen, K. (1989). Samhà ¤llsvetenskaplig Metod. Oslo: Studentlitteratur AB Yin, R.K, 2009, Case Study Research – Design and Method. London: SAGE Ellen, P.S., Webb, D.J. & Mohr, L.A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34 (2), 147-57. doi: 10.1177/0092070305284976 Creyer, E. H., & Ross, W. T., Jr. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421–32. doi: 10.1108/07363769710185999

Seeking Jobs for Ftuers!!

TOPIC 1: what jobs are suitable for FTUers? Provide job description for the ones you recommend. What is the advice for today’s job seekers? Hi everyone! Thank you very much for coming here today. I’m Linh. I’m a first year student of Foreign Trade University. As you all know seeking a suitable job is very important for everyone after graduating, and FTUers are not exceptions. So I’m here today to talk to you about that â€Å"hot† topic: Seeking jobs! My presentation’s not gonna take too long so I hope you’ll find it interesting.I have divided my presentation into three main parts. First of all, I’ll start with the advantage of FTUers. Second, I’ll show you what jobs are suitable for FTUers and provide a description for sales and marketing manager. And third, I’ll offer some advice for today’s job-seekers. Don’t worry! There’ll be plenty of time left over for questions at the end. Before startin g, let me explain that I use â€Å"FTU† to stand for â€Å"Foreign Trade University† and â€Å"FTUers† are students of FTU. OK, let me go back to my first point: The advantage of FTUers.FTU is one of the most highly prestigious universities in Vietnam. FTU has gained enormous achievements in providing talented and high quality human resources to the economy and thus made great contribution to the cause of industrialization, modernization and global economic integration of the country. FTU is now offering a wide range of majors and specializations in economics, business, business administration, finance and banking and foreign languages. Students from FTU are recognized as being active and well-qualified.Most graduates from our university are likely to get the top priority of selection when they apply for jobs in companies and organizations in Vietnam. In some areas, FTUers are more needed by employers than the students majoring in the area itself (for example: i n banking, FTU candidates are said to be more competitive than ones from Banking Institution). What I mean is that being an FTUers, you have more chance to get a nice job than anyone else in any other university. (yes, anyone else! Now, let me turn to the next point. First, I’d like to recap the question â€Å"what jobs are suitable for FTUers? † As I said before, FTU graduates are so active and could apply for many kinds of job positions. They tend to find a job which has high salary, professional and active working environment, many opportunities to get ahead a promotion. If you’re a student specializing in economy, namely you can work for the leading import-export business, joint-venture companies, International co-operation agency in commercial field.Or if you major in banking and financial, you can work in the sale division or the credit department for the banks such as: ANZ, Agribank, BIDV†¦ or securities companies. There are so many jobs being suitab le for FTUers and choosing a job depends on many different factors. I believe that FTU graduates will get the best suitable job for themselves. We ARE the best, right? Well, as I promised before, now I’d like to provide a description for sales and marketing manager.As a sales and marketing manager, you’ll be involved in many different roles depending on whom you work for. Job duties include: assisting Marketing Manager in coordinating various integrated communication and marketing activities, coordinating in production of a wide range of marketing communications, providing product positioning materials as well as training for customer service and sales, working with customers in developing case studies, references, and testimonials, etc.And to become a good manager, you should have computer proficiency skills; plan decisions and practice good judgment; effective project management skills and ability to operate under solid pressure and meet tight deadlines. And of cours e, you have to be a self-motivated, confident, energetic, and creative person not only to get this job but also many other jobs. And now, let me move on to the final point of my presentation. Getting a job nowadays becomes harder and harder. So I’d like to offer some advice for today’s job seekers to help them get a good job.Before I talk about my advice, I want you to know that there are quite a lot of things you need to prepare to get a job so now I just give you some basic tips. The very first thing that you need to do is before an interview, please do research carefully (really carefully) about the company. You should be able to cite data you've learned about them. And remember: you have to be constantly positive and convinced (constantly positive and convinced) within your heart that you really want to work for this company.Even a slight lack of enthusiasm can affect the outcome. (Yes, I said even a slight lack of enthusiasm) The second thing is finding an experie nced friend to rehearse an interview. Better yet, make a video! You need to be rigorously critical about your performance and never give up improving that performance. And the last but not the least is being prepared for rejections, and don’t waste your time getting angry at the perceived unfairness of them. Just get better at your interview skills for the next time.Well, that final tip brings me to the end of my presentation. I’d like to run through my three main parts again: The first part is the advantage of FTUers, the second part is what jobs are suitable for FTUers and a job description for sales and marketing manager, and the last part is some basic tips for today’s job seekers. I hope my presentation is comprehensible and useful for you guys. Thank you very much for listening. And now if you have any question, please feel free to ask me.

Legal Consciousness Essay Example | Topics and Well Written Essays - 750 words - 1

Legal Consciousness - Essay Example The law pulls us by manipulating our mindsets; as such, it manages to shape our activities. Therefore, behaviors and codes that we observe are resultant of guidelines since the law attracts us into adopting them. The push appears as an obligatory application of the law because when persons fail to follow the law, then they are forced to follow it. As such, the law pushes or forces persons into adopting a desired habit, which shapes their activities. According to Myers (2004), most teachers suffer law consequences because they are mainly ignorant to new codes and regulations that are binding. Therefore, I would update myself frequently to avoid such situations. However, when confronted by challenges, my immediate response would entail evaluating the matter critically to identify my alternatives and the consequences of adopting any of the available option. As such, I would firstly seek to familiarize myself with the current events and novel regulations that affect my duties. I would then adopt an action most suited in correcting the situation and afterwards institute strategies that would avoid future recurrences. An apparent reality that an administrator must understand is that one can never cover problems, thus, facing them remains the viable solution. As such, I would seek to respond to arising problems coherently. Administrators monitor a group of individuals with diverse personalities, intentions and concerns making them face challenges emerging from varied sectors (Parkay & Stanford, 2007). This indicates that an administration post demands one to have a tactical mind that can respond to such predicaments effectively. I would always seek to gather the necessary information before communication my stand when faced by any problem. As such, research would be my guiding term since I never approve an idea of furnishing my client